11 Tips and tricks to create stunning business cards
Your business card is often the first contact a potential customer has with your company. It’s important to stunning business cards build rapport with them and encourage them learn more about you. A simple, well-designed card is the best way for this to happen. Use these tips to make professional business cards that are distinctive and memorable.
Who, What, Where, Why?
1) While it may seem obvious, this is the most important and crucial aspect of designing your business cards. When designing your business card, the most important thing to remember is what information you want to communicate. Make sure that your company name, job title, logo and company name are visible. Carefully consider which contact details you should include. You want to provide enough information without making your card appear cluttered. According to our experience, the most important contact information is your website, phone number, and email address. It’s common for businesses to not include an address on business cards. If you don’t have enough space, you might consider removing it from your design.
Make it readable
2) If you have lots of information, it may be tempting to shrink the size. Keep in mind that even though small text may look clear on the screen, it can become difficult to read when printed. A general rule of thumb is not to go lower than 8pt. You should also consider the font. Keep it professional and easy to read.
You can also create a QR code for your card to save space. You can include lots of information on a business cards without it looking cluttered. It is also a great way to link your printed and online content. Simply scan the code and people will automatically be sent directly to your website. QR code generators are available for free online so you don’t have to pay a fortune to be technological.
Do you prefer plain or vibrant colors?
If used correctly, bright colors can make business cards stand out and make them distinctive. Design and creative businesses use this tactic often to appear fresh, innovative, and original. Don’t underestimate the power and simplicity of simplicity. A simple black and white design can still be memorable and striking, but it is often more elegant.
5) Embellish the words on a black-and-white card to prevent it from looking dull. Embroidery creates a raised effect that adds elegance and style to your business card.
Embellishment makes the card feel more tactile. Research has shown that more than one sense can increase recall of an object. This would make it more memorable for people.
6) Your business cards should be consistent with the branding of your company. Use your company colors if they are available. If you don’t have a specific colour scheme you can use, you have complete control over your cards. Be sure to pick complementary colours as clashing colours can make a business card look tacky or unprofessional. Use an online color matching tool if in doubt.
7) Images speak louder than words. This holds true even for business cards. Although you must have content on one end of your card, it is possible to save the other side to display something more visual. Maybe you can use this space to display a picture of your product or something related. Your company logo can be placed on the back. You can do whatever you want, but don’t forget to put your company logo on the back. Although it is often said that people don’t check business cards’ backs, it’s not true. Consider how many times you’ve received a card, and then flipped it over to see if there was anything.
Borders and Bleeds
8) Avoid using borders in your card design. This is for a practical reason. No matter how careful you are, printing is never perfect. Because of minute movements in the printer, even a perfectly symmetrical border can look lopsided. A 3mm Bleed is a area of the same colour that the background should be left around the edges. Printers recommend this for purely aesthetic reasons.
The Safe Area
9) In addition to the bleed, printers usually include a “safe space” in the middle of the card. To prevent any information from being removed during printing, it is important to keep this area clean.
10) Think about the thickness of your card. Thicker cards are more expensive and make your business look more professional. Thicker business cards printed on paper that is less than 300gsm will feel cheap and tacky. Consider your card as a handshake. No one likes a limp handshake. So why would they like a business card that is limp?
Keep it Simple
11) You may be tempted to use unusual materials for your business card. Although this might be memorable, it should not detract from the practicality of your chosen medium. Many people add additional details to business cards, such as where stunning business cards they obtained the card. Metal, wood and even meat are more difficult to write this information.