Understanding Emotional Design: What is it

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By RandyYoumans

What is emotional design?

Emotional design refers to the creation of products that evoke the desired emotions and create a positive interaction between the user and the product. Designers must consider the possible connections between objects and users and the type of emotions that may result from these relationships. The object’s immediate emotion directly affects how the user perceives and reacts to it. Designers CAD can also be described as communication acts. This means that they must understand the person with whom they are communicating.

Design and Emotion: The Connection

Every object and thing around you is created to bring out an emotion. We all react emotionally to our environment in different situations. You may feel happy or sad about something, like a certain food, or you might be elated by it. Although what you feel is unique is an outcome of emotions.

Emotional design is a way for humans to learn about the world around them. A positive experience can spark curiosity. However, a negative experience can prevent you from making the same mistake again. Three levels of brain activity are involved in emotional attachment to objects: visceral, behavioral and reflective.

Visceral Emotion inventor design is our first reaction when we see a product. It focuses on aesthetics, from how the product looks and feels to how it engages your senses. We rely on our emotions and immediate reactions to the item.

Behavioral Emotional Design is the other. It refers to how user-friendly a product is. This is our assessment of its ability to perform its intended functions efficiently and how quickly we can get used it. We now have a better understanding of the product.

Reflective emotional design, which is the ability to project the effect of a product on our lives after we have used it, is the final option. Reflective Emotional Design is a way to see how the product has impacted our lives. Designers want to make the most of the desire to own the product at the reflective level.


Emotions can trigger normal brain function. Negative experiences cause the brain to focus on the negative. This narrows your thinking, creates anxiety, and limits your freedom to interact with products. People want products that are easy to use and fun to use. Combining both of these is what creates and sustains a relationship between users and products. Enhancing customer experience requires that you design for the whole user experience journey.